Spoonfed shoots for the Bullseye

Spoonfed who produce listings of events happening in the London area are launching a new product Bullseye.

Bullseye is aimed at events organisers who can target customers via a variety of channels such as Email, SMS etc. and offer them promotions, through an easy to use web based system. Customers responses can be tracked as well as non-deliveries of Email/SMS/etc.

This compliments the existing free Spoonfed service which is aimed at consumers, while Bullseye is a commercial B2B revenue generating system.