NY Times: Afloat in the Ocean, Expanding Islands of Trash

You may remember my interview with David de Rothschild on his Plastiki Expedition and the serious increase of plastic in our oceans.
Here is a recent NY Times article noting the expanding plastic islands, chemical pollution, contamination of fish, and actions some people and businesses are taking. http://www.nytimes.com/2009/11/10/science/10patch.html
After my Interviews with David de Rothschild and Stephanie Soechtig, Director of the Tapped Documentary:
http://ecoprotection.blogspot.com/2009/07/interview-with-stephanie-soechtig.html,
I had a NO Plastic Bottle Policy at the Green Software Unconference I founded.
What actions are you taking? Please share them with me.