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31 Mayıs 2009 Pazar

Interview with David de Rothschild on Plastiki Expedition


By Mary Vincent - Follow on Twitter @MaryVincent

David de Rothschild, founder of Adventure Ecology, spoke about his Plastiki Expedition at the Greener by Design Conference May 19, 2009 and I briefly interviewed him for Clean Tech and Green Business News. He stated "How do we take plastic and make it part of the solution? It takes 7 litres of water to make 1 litre water bottle."
Supported by Adventure Ecology’s network of global supporters and institutions, the Plastiki aims to use the expedition to heighten worldwide consciousness of the extreme challenges that our oceans and their inhabitants face due to excessive human debris, over-fishing and a rapidly changing climate, while at the same time using a competition to articulate the solutions.
His “Message in a Bottle" consists of the team planning to design and navigate a boat created from plastic bottles through the Eastern Pacific Garbage Patch, a floating landfill located between California and Hawaii that's twice the size of Texas. He plans to highlight environmental problems to a crew of filmmakers and scientists, including the Bikini Atoll (to examine the nuclear fallout) and the sinking island of Tuvalu (to investigate global warming). Utilizing the Plastiki as a smart platform for re-thinking waste as a resource, Adventure Ecology will simultaneously launch the SMART competition to discover the best pioneering solutions to beating waste. The competition will invite individuals and organizations from the Science, Marketing, Art & industrial design Research and Technology sectors to present tangible solutions to the problems. Each winning proposal per category will receive a financial grant to support its development.
The boat is planning to set sail in August 2009 from San Francisco navigating more than 100 days and 10,000 nautical miles to Sydney, Australia . (Map by Emily Cooper)

The design team was inspired by a pomegranate - a hard exterior and soft interior. They are using a material called SRPET (Self reinforcing polyethylene terephthalate) which is a clean, recyclable plastic that is half the weight of fiberglass and three quarters the strength.

The Plastiki will be made of 12,500 2-liter plastic bottles collected by Waste Management, weigh 9 tons, have a crew of six, a composting toilet, onboard renewable energy, and a vegetable garden. Per our interview, he wants to "create a garden in a recycled bottle and get people to reconnect with nature".
Company sponsorships include Hewlett-Packard, Kiehl's, and International Watch Company, and the latest information about the Plastiki project can be found here: http://www.theplastiki.com
(Graphic by Pete Guest)




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30 Mayıs 2009 Cumartesi

Rachel Carson Award Winners

The National Audubon Society honored six Rachel Carson Award Winners at its sixth annual Women in Conservation Luncheon on May 19, 2009. The National Audubon Society is dedicated to protecting birds and other wildlife and the habitat that supports them. Named for Rachel Carson, whose landmark book Silent Spring opened the world’s eyes to the damage caused by the use of pesticides, Audubon established this distinguished award in 2004 to honor visionary women whose dedication, talent and energy have advanced conservation and environmental education locally and on a global scale.

HONOREES:

  • Dr. Sylvia Earle: Dr. Earle is an oceanographer, author, lecturer and National Geographic Explorer in Residence whose work has expanded awareness and conservation of the fragile marine environment. Former chief scientist of the National Oceanic and Atmospheric Administration, Dr. Earle is president and founder of Deep Search International. She has led more than 60 expeditions, including the first team of women aquanauts during the Tektite Project in 1970. She also set a record for solo diving to a depth of 3,300 feet. Her research focuses on marine ecosystems in the deep sea and other remote environments.
  • Sally Jewell: Ms. Jewell is president and CEO of Recreational Equipment, Inc. (REI), a national outdoor gear and apparel retailer dedicated to inspiring, educating and outfitting for a lifetime of outdoor adventure and stewardship. Additionally, Jewell sits on the boards of the National Parks Conservation Association, Mountains to Sound Greenway Trust, Initiative for Global Development and the University of Washington. She also serves on The National Forum on Children and Nature Advisory Board and the National Parks Second Century Commission.
  • Elizabeth C. Titus Putnam: Ms. Putnam is the president and founder of the Student Conservation Association, the nation’s largest youth conservation leadership organization. While studying at Vassar College in the mid-1950’s, she envisioned a contemporary conservation core that would utilize her strength and the energy of students to respond to the threats facing America’s national parks. Through her hard work, vision and determination, she established and nurtured the SCA. Thanks to her efforts, nearly 4,000 students contribute over two million hours of service each year to protecting and restoring America’s parks, forests, refuges, seashores and communities.
  • Elizabeth Colleton, Jane Evans and Susan Haspel – NBC Universal’s “Green is Universal” Initiative: Launched in May 2007, Green is Universal is NBC Universal's ongoing effort to promote environmental awareness and action, and to green the company’s own operations. Spanning numerous business units, Green is Universal provides hundreds of hours of green-themed content and activities across all platforms throughout the year and especially during dedicated “Green Weeks.” Company executives Beth Colleton, Jane Evans and Susan Haspel lead a wide array of related green efforts, including a pilot program to implement the reduction of carbon emissions and providing over $300,000 in green grants to underserved public education programs.

ADDITIONAL GUESTS:

Carol Browner, Current head of the White House Office of Energy and Climate Change and past Chair of the Audubon Society, with Alison Rockefeller, Founding Chair of the Rachel Carson Awards Council.

29 Mayıs 2009 Cuma

Paul Hawken's University of Portland Commencement Address: Healing or Stealing?

By Paul Hawken

When I was invited to give this speech, I was asked if I could give a simple short talk that was “direct, naked, taut, honest, passionate, lean, shivering, startling, and graceful.” Boy, no pressure there.

But let’s begin with the startling part. Hey, Class of 2009: you are going to have to figure out what it means to be a human being on earth at a time when every living system is declining, and the rate of decline is accelerating. Kind of a mind-boggling situation – but not one peer-reviewed paper published in the last thirty years can refute that statement. Basically, the earth needs a new operating system, you are the programmers, and we need it within a few decades.

This planet came with a set of operating instructions, but we seem to have misplaced them. Important rules like don’t poison the water, soil, or air, and don’t let the earth get overcrowded, and don’t touch the thermostat have been broken. Buckminster Fuller said that spaceship earth was so ingeniously designed that no one has a clue that we are on one, flying through the universe at a million miles per hour, with no need for seatbelts, lots of room in coach, and really good food – but all that is changing.

There is invisible writing on the back of the diploma you will receive, and in case you didn’t bring lemon juice to decode it, I can tell you what it says: YOU ARE BRILLIANT, AND THE EARTH IS HIRING. The earth couldn’t afford to send any recruiters or limos to your school. It sent you rain, sunsets, ripe cherries, night blooming jasmine, and that unbelievably cute person you are dating. Take the hint. And here’s the deal: Forget that this task of planet-saving is not possible in the time required. Don’t be put off by people who know what is not possible. Do what needs to be done, and check to see if it was impossible only after you are done.

When asked if I am pessimistic or optimistic about the future, my answer is always the same: If you look at the science about what is happening on earth and aren’t pessimistic, you don’t understand data. But if you meet the people who are working to restore this earth and the lives of the poor, and you aren’t optimistic, you haven’t got a pulse. What I see everywhere in the world are ordinary people willing to confront despair, power, and incalculable odds in order to restore some semblance of grace, justice, and beauty to this world. The poet Adrienne Rich wrote, “So much has been destroyed I have cast my lot with those who, age after age, perversely, with no extraordinary power, reconstitute the world.” There could be no better description. Humanity is coalescing. It is reconstituting the world, and the action is taking place in schoolrooms, farms, jungles, villages, campuses, companies, refuge camps, deserts, fisheries, and slums.

You join a multitude of caring people. No one knows how many groups and organizations are working on the most salient issues of our day: climate change, poverty, deforestation, peace, water, hunger, conservation, human rights, and more. This is the largest movement the world has ever seen. Rather than control, it seeks connection. Rather than dominance, it strives to disperse concentrations of power. Like Mercy Corps, it works behind the scenes and gets the job done. Large as it is, no one knows the true size of this movement. It provides hope, support, and meaning to billions of people in the world. Its clout resides in idea, not in force. It is made up of teachers, children, peasants, businesspeople, rappers, organic farmers, nuns, artists, government workers, fisherfolk, engineers, students, incorrigible writers, weeping Muslims, concerned mothers, poets, doctors without borders, grieving Christians, street musicians, the President of the United States of America, and as the writer David James Duncan would say, the Creator, the One who loves us all in such a huge way.

There is a rabbinical teaching that says if the world is ending and the Messiah arrives, first plant a tree, and then see if the story is true. Inspiration is not garnered from the litanies of what may befall us; it resides in humanity’s willingness to restore, redress, reform, rebuild, recover, reimagine, and reconsider. “One day you finally knew what you had to do, and began, though the voices around you kept shouting their bad advice,” is Mary Oliver’s description of moving away from the profane toward a deep sense of connectedness to the living world.

Millions of people are working on behalf of strangers, even if the evening news is usually about the death of strangers. This kindness of strangers has religious, even mythic origins, and very specific eighteenth-century roots. Abolitionists were the first people to create a national and global movement to defend the rights of those they did not know. Until that time, no group had filed a grievance except on behalf of itself. The founders of this movement were largely unknown – Granville Clark, Thomas Clarkson, Josiah Wedgwood – and their goal was ridiculous on the face of it: at that time three out of four people in the world were enslaved. Enslaving each other was what human beings had done for ages. And the abolitionist movement was greeted with incredulity. Conservative spokesmen ridiculed the abolitionists as liberals, progressives, do-gooders, meddlers, and activists. They were told they would ruin the economy and drive England into poverty. But for the first time in history a group of people organized themselves to help people they would never know, from whom they would never receive direct or indirect benefit.. And today tens of millions of people do this every day. It is called the world of non-profits, civil society, schools, social entrepreneurship, and non-governmental organizations, of companies who place social and environmental justice at the top of their strategic goals. The scope and scale of this effort is unparalleled in history.

The living world is not “out there” somewhere, but in your heart. What do we know about life? In the words of biologist Janine Benyus, life creates the conditions that are conducive to life. I can think of no better motto for a future economy. We have tens of thousands of abandoned homes without people and tens of thousands of abandoned people without homes. We have failed bankers advising failed regulators on how to save failed assets. Think about this: we are the only species on this planet without full employment. Brilliant. We have an economy that tells us that it is cheaper to destroy earth in real time than to renew, restore, and sustain it. You can print money to bail out a bank but you can’t print life to bail out a planet. At present we are stealing the future, selling it in the present, and calling it gross domestic product. We can just as easily have an economy that is based on healing the future instead of stealing it. We can either create assets for the future or take the assets of the future. One is called restoration and the other exploitation. And whenever we exploit the earth we exploit people and cause untold suffering. Working for the earth is not a way to get rich, it is a way to be rich.

The first living cell came into being nearly 40 million centuries ago, and its direct descendants are in all of our bloodstreams. Literally you are breathing molecules this very second that were inhaled by Moses, Mother Teresa, and Bono. We are vastly interconnected. Our fates are inseparable. We are here because the dream of every cell is to become two cells. In each of you are one quadrillion cells, 90 percent of which are not human cells. Your body is a community, and without those other microorganisms you would perish in hours. Each human cell has 400 billion molecules conducting millions of processes between trillions of atoms. The total cellular activity in one human body is staggering: one septillion actions at any one moment, a one with twenty-four zeros after it. In a millisecond, our body has undergone ten times more processes than there are stars in the universe – exactly what Charles Darwin foretold when he said science would discover that each living creature was a “little universe, formed of a host of self-propagating organisms, inconceivably minute and as numerous as the stars of heaven.”

So I have two questions for you all: First, can you feel your body? Stop for a moment. Feel your body. One septillion activities going on simultaneously, and your body does this so well you are free to ignore it, and wonder instead when this speech will end. Second question: who is in charge of your body? Who is managing those molecules? Hopefully not a political party. Life is creating the conditions that are conducive to life inside you, just as in all of nature. What I want you to imagine is that collectively humanity is evincing a deep innate wisdom in coming together to heal the wounds and insults of the past.

Ralph Waldo Emerson once asked what we would do if the stars only came out once every thousand years. No one would sleep that night, of course. The world would become religious overnight. We would be ecstatic, delirious, made rapturous by the glory of God. Instead the stars come out every night, and we watch television.

This extraordinary time when we are globally aware of each other and the multiple dangers that threaten civilization has never happened, not in a thousand years, not in ten thousand years. Each of us is as complex and beautiful as all the stars in the universe. We have done great things and we have gone way off course in terms of honoring creation. You are graduating to the most amazing, challenging, stupefying challenge ever bequested to any generation. The generations before you failed. They didn’t stay up all night. They got distracted and lost sight of the fact that life is a miracle every moment of your existence. Nature beckons you to be on her side. You couldn’t ask for a better boss. The most unrealistic person in the world is the cynic, not the dreamer. Hopefulness only makes sense when it is doesn’t make sense to be hopeful. This is your century. Take it and run as if your life depends on it.
Photo Credit: University of Portland

Greener by Design: Rights of Nature & Leadership (Videos)


by Mary Vincent

My highlights, pictures, and videos from William McDonough's Greener by Design San Francisco May 19, 2009 keynote are below. The Greener by Design conference was the second annual conference on the intersection of sustainability, innovation, and profitability in product design.

Rights of Nature
"The question is, what do we do about the rights of nature to exist?" "How do we love all of the children of all species for all time?" William McDonough, Founding Principal, McDonough + Partners and Cradle to Cradle author, said during his Greener by Design May 19, 2009 keynote called the Cradle to Cradle Revolution.

McDonough described how he was working with one of Ford Motor Co's buildings and installed a roof habitat. During the design process, one focus was on the rights of nature. Five days after the green roof installation, birds appeared and were laying eggs. The roof provides habitat, oxygen, changes color with the seasons, and invites species to return.

Triple Top Line
He discussed the Triple Top Line concept (instead of triple bottom line): Ecology, Equity, Economy. "Instead of managing only the bottom line; think about extreme conditions of equity and ecology and revenue." In order to do this, he thinks we need to become native to place. "What does it mean to be native to place? You're not leaving...You're becoming indigenous people to the planet."

What We're Seeing
"What we're seeing now in the Pacific is that five years ago, there was 6 times as much plastic than plankton; this study was recently redone and now there is now 46 times as much plastic than plankton. Where is it coming from? California, Washington, Oregon."

"What else do we know? 48% of the anthropogenic carbon dioxide is not in the atmosphere; it's in the oceans since 1850. Historic PH of the oceans was between 8.8 and 8.2. It's now at 8.06 and expected by the end of the century with current carbon releases it will be 7.9 PH. At 7.9 PH, the coral reefs will dissolve and crustaceans can't form shells and they drop out at the bottom of the food chain. If by design, our intention is to fill the oceans with plastics, to acidify the oceans to the point we drop out the bottom of the food chain, to cause climate change and ocean rise, to persistently detoxify, and to have endocrine disrupters in our products.
If that is not our plan, than what is our plan? If we say we came here today and say we didn't intend to cause climate change but we did defacto than we got this defacto plan that's happened because we didn't have another plan. I think what's exciting for me about the people in this room, is that you have another plan."

Being Less Bad Is Not Being Good
Another theme was: "Being less bad is not being good. It's being bad, just less so. i.e. a company came to them and said we've saved 200 million dollars, i.e. we've used postindustrial waste, saved water, saved energy etc. but that was good management and being efficient. That was something they should have been doing anyway. It's not an eco program.
What we're looking at is the idea of abundance instead like looking at a cherry tree in the spring and say look how wonderful that is and how abundant that is but we don't bemoan it's inefficiency. We don't say, oh my god, how many blossoms does it take? You don't think about it that way. You don't listen to Mozart and listen to the music and say oh, how many notes does it take? You could have hit them all with a 2X4 and hit them all at once. It would have been efficient, but would we love it? This idea of celebrating abundance is very important."

"The difference between efficiency and effectiveness is Leadership."

The Cradle-to-Cradle mindset and certification process he helped develop analyzes products based on 19 criteria covering materials, material reutilization, energy, water and social responsibility. He discussed fabrics being created that are safe to eat and trimmings become mulch for food production.

William McDonough's Keynote is below in 5 separate videos. Please ensure your system's volume is turned up. Article Photo by Mary Vincent

Part One


Part Two


Part Three


Part Four


Part Five


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28 Mayıs 2009 Perşembe

Download the beta version of Skype for Windows

Download the beta version of Skype for Windows:

Skype have released Skype v4.1 beta for Windows. This now features the following features or improvements: -

* Screen sharing
* Send contacts
* Birthday reminders
* Improvements in call quality
* Improvements in video quality
* Accessibility features
* Bug fixes

Skype also now allows importing contacts from on-line services such as Gmail, AOL and LinkedIn, among others.

Being a Twit in Shoreditch and Pouting

Last night (Weds May 27th) was the combination of Pout and Shoreditch Twit. The evening was sponsored by SIP Drinks and Fashion Targets and a good time was had by all.

Some might think this was an odd combination, Pout is all about fashion and Shoreditch Twit is all about a gathering of Twitter users (twits?) who are mainly geeks though there is a good spattering of PR, journo and other media types - especially in the uber hip Shoreditch area (how times change - who remembers when Shoreditch was full of squats and a scary place). Anyway it all seemed to work though several twits could be seen gawking though no one seemed to mind.

27 Mayıs 2009 Çarşamba

Twitter goes mainstream

You know when a website has gone mainstream when it appears in a TV series. Well Twitter is now featured in an episode of CSI (Crime Scene Investigation set in Las Vegas).

The whole point of blogging on Twitter is not about privacy but the value of openness (as per the program dialogue).

Here's the YouTube clip.

26 Mayıs 2009 Salı

Direction under Section 106(3) of the Communications Act 2003 applying the electronic communications code in the case of Thales Transport and Security Limited | Ofcom

Direction under Section 106(3) of the Communications Act 2003 applying the electronic communications code in the case of Thales Transport and Security Limited | Ofcom

Thales Transport and Security Limited have been given powers under The Code allowing them to dig and install street furniture without the permission of the landowner etc.

This will allow them to build and install an electronic communications network.

Facebook's $200M Investment Values Co. At $10B - NYTimes.com

Facebook's $200M Investment Values Co. At $10B - NYTimes.com

It seems Facebook has been given a $200m boost for 2% of stock valuing the company at $10bn. This is significantly less that the $15bn that Microsoft's $240m stack valued them at. The investment came from Digital Sky Technologies which is a Russian outfit.

Guessing it would seem Facebook have had internal differences about creating revenue or increasing the user base (Facebook now has around 200m active users). The co-founder left the company allegedly for wishing to increase revenues and more recently the CFO left too (he wanted to increase revenues) but the official reason was that he wasn't suitable for an IPO.

This will give Facebook some breathing space allowing them to continue operations as their advertising and other revenues do not yet meet their spend. At some point revenues must become the primary focus for the company or they'll run out of cash.

21 Mayıs 2009 Perşembe

18 Mayıs 2009 Pazartesi

Orange (UK) reports 500% increase in Dongles

Orange has reported that there has been a 500% increase in the number of dongles sold compared to six months ago. Data now accounts for 25% of their revenues.

Data usage increased to 386,000GB downloaded last month.

Customers with 3G phones or dongles increased to 3.824m at the end of Q1/09.

17 Mayıs 2009 Pazar

Vodafone drops roaming charges

Vodafone is dropping roaming charges in 45 areas from June through August. The announcement comes before the EU Commission is to make an announcement on capping roaming charges.

Although the current deal expires after August, Vodafone may well extend the offer depending on how well it goes. They're potentially going to steal customers from other networks as the holiday season starts.

The counties and areas covered are Albania, Andorra, Australia, Austria, Belgium, Bosnia, Bulgaria, Canary Islands, Channel Islands, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Faroes, Finland, France, Germany, Gibraltar, Greece, Hungary, Iceland, Isle of Man, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Madeira, Malta, Monaco, New Zealand, Norway, Poland, Portugal, Republic of Ireland, Romania, San Marino, Slovakia, Slovenia, Spain, Sweden, Switzerland, The Netherlands, Vatican City.

Will the other operators follow suit? Maybe including USA which Vodafone have missed off (preumably as Vodafone have networks in these areas and can move traffic across their own network).

12 Mayıs 2009 Salı

Enforcement Report | Ofcom

Enforcement Report | Ofcom

In 2008 Ofcom fined broadcasters almost £7.83m for breaches of the broadcasting code, companies were fined over £100,000 for breaking the rules on silent calls and 28 people were prosecuted for illegally broadcasting (pirate radio).

The money of course goes to the UK treasury and not to Ofcom and several of these fines have come from public broadcasters who get their money from the public in the first place - so they end up as a tax to the consumer.

Ofcom could probably prosecure many more pirate radio stations, it's just too much like hard work and they only go after the big ones.

8 Mayıs 2009 Cuma

Carphone Warehouse to acquire Tiscali UK

Carphone Warehouse (CPW) are acquiring the assets of Tiscali UK for £236m from Tiscali (Italy).

Tiscali have been up for sale for some time as broadband economics worsen and competition increases. Both BSkyB and CPW have been rumoured to be in the running as well as outsiders like BT.

It seems CPW have got to the finishing post and they'll gain Tiscali's infrastructure and customers. CPW's customer base will increase to 4.25m making them the largest UK (home) broadband provider. There's going to be considerable overlap in infrastructure and staff so CPW will likely make sweeping cuts in both. Tiscali's IPTV platform (previously HomeChoice) will give CPW an edge to compete with BT Vision and whatever Sky are planning. Tiscali only managed to achieve 100,000 IPTV customers (they wanted double that) and maybe CPW will be able to get that out to all their customers.

If CPW can utilise the extra infrastructure and minimise costs then they may be one of the larger players that survives the broadband commoditisation game.

5 Mayıs 2009 Salı

May 14 - Enterprise Carbon Accounting Seminar in San Francisco

Reasons to Attend:
- Will my organization face Greenhouse Gas (GHG) regulation? Will cap-and-trade legislation pass this year?
- Will large firms like Walmart influence emerging standards for scope 3 and product-level carbon accounting?
- How should my organization manage pressure from stakeholders and emerging green rating systems?
- What are lessons from other firms?

Confirmed Speakers:
- Mark Small, VP Corporate EHS, Sony Electronics
- Bruce Kaftler, Senior Director of EHS, Applied Materials
- Rupesh Shah, Director, Corporate Sustainability, Intuit
- Ellen Jackowski, Corporate Environmental Sustainability, Hewlett Packard (new)
- Aaron Zude, Senior Director - EHS, SEMI
- Pankaj Bhathia, Director of GHG Protocol, WRI
- Jim Sullivan, exEPA Climate Leaders Dir, VP Clear Standards
- Tymon Lodder, Western Reg. Dir., The Climate Registry
- Emma Stewart, Senior Program Lead, Sustainability, Autodesk (new)
- Kelly Shea, Global Sustainable Program Manager, Symantec (new)
- Tim Griener, Managing Director, Pure Strategies
- Elise Zoli, Partner, Goodwin Procter
- Kenneth Ivanic, VP of Environmental Mkt, World Energy
- Abe Yokell, Partner, Rockport Ventures
- Will Coleman, Partner, Mohr Davidow Ventures
- Michael Meehan, CEO, Carbon Networks
- Karen Alonardo, Founder, CSRware
- Greg Ponesse, VP Sales, Zerofootprint
- Alyssa Farrell, Sustainable Solutions, SAS
- Sami Muneer, Senior Director, Sustainability Marketing, SAP (new)

Exhibiting Vendors:
- CA
- Clear Standards
- CSRware
- Dakota Software
- Goodwin Procter
- Salesforce.com
- SAS
- ZeroFootprint

Tickets are $495. Registration, agenda, and speaker bios here.